Brand strategy firms charge $10,000 to $20,000 to define your positioning and story. FOUNDRY does it through guided AI conversations. Each phase goes as deep as you take it. Every phase produces a real deliverable. Start free. No agency timeline, no agency invoice.
No forms, no templates. FOUNDRY asks questions and listens. Each session is a real conversation. Go as deep as the phase requires, at your own pace.
Each phase generates a professional strategy doc built from your answers. Brand archetype, voice guide, client story, visual direction. Not generic output. Yours.
Hand docs to a designer, paste into your website copy, share with your marketing partner. One source of truth for how you show up, across every platform and pitch.
“When someone asks what makes me different, I freeze.”
“My work is excellent. My LinkedIn looks like everyone else's.”
“I know what I do. I just can't put into words why clients should hire me.”
“My services are professional. My everything-else looks amateur.”
FOUNDRY doesn't ask you to become a marketer. It helps you articulate who you already are, so everything else gets easier.
Each phase builds on the last. Start free, go deeper when you're ready.
Understand where you are before deciding where to go.
Define who you are, who you serve, and how you sound.
Agency equivalent: $3,000 to $5,000
Build the narrative that makes clients choose you.
Agency equivalent: $2,000 to $4,000
Turn your brand into a complete go-to-market system.
Agency equivalent: $5,000 to $10,000
Not vague advice. Actual documents you can use today. Hand them to a designer, drop them into your website copy, or share with a marketing partner.
Your core personality defined. The emotional foundation that guides everything from your website copy to your pricing.
How you sound in writing. Tone, vocabulary, do's and don'ts. No more guessing if your copy sounds like you.
Your client transformation story, credibility narrative, and offering statement. Ready for proposals, bios, and your website.
Mood, colours, typography, photography style. A creative brief you can hand directly to a designer.
What to post, when, and why. Content pillars tied to your brand so every post has purpose.
Who your ideal clients are, where they are, and what makes you different from every other consultant in your space.
No forms. No templates. FOUNDRY asks questions and listens. You talk about your practice, your clients, your vision. It feels like talking to a strategist, not filling out a survey.
After each phase, FOUNDRY generates a professional document with your brand strategy. Not generic advice. Your archetype, your voice, your story, built from what you said.
Your brand documents work across everything. Website copy, LinkedIn profile, proposals, speaking bios, content calendars. One source of truth for how you show up.
| Winging it | Agency | FOUNDRY | |
|---|---|---|---|
| Brand archetype | |||
| Voice and tone guide | |||
| Brand story and pitch | |||
| Visual identity direction | |||
| Content strategy | |||
| Ideal client profile | |||
| Market positioning | |||
| Available 24/7 | ~ | ||
| Done in hours, not weeks | |||
| Cost | $0 | $5,000 to $15,000 | From $50 |