Built by Catmo Media

Agency-level brand strategy.
Not agency pricing.

Brand strategy firms charge $10,000 to $20,000 to define your positioning and story. FOUNDRY does it through guided AI conversations. Each phase goes as deep as you take it. Every phase produces a real deliverable. Start free. No agency timeline, no agency invoice.

No subscription·Agency equivalent: $10,000 to $20,000·Yours to keep forever
1

Co-create with FOUNDRY

No forms, no templates. FOUNDRY opens with a hypothesis, proposes options, and drafts outputs early. You react and refine. Each session moves forward, not in circles.

2

Get real documents

Each phase generates a professional strategy doc built from your answers. Brand archetype, voice guide, client story, visual direction. Not generic output. Yours.

3

Use them everywhere

Hand docs to a designer, paste into your website copy, share with your marketing partner. One source of truth for how you show up, across every platform and pitch.

Sound familiar?

“When someone asks what makes me different, I freeze.”

“My work is excellent. My LinkedIn looks like everyone else's.”

“I know what I do. I just can't put into words why clients should hire me.”

“My services are professional. My everything-else looks amateur.”

FOUNDRY doesn't ask you to become a marketer. It helps you articulate who you already are, so everything else gets easier.

Start with Phase 1 or grab the bundle.

Each phase builds on the last. Start free, go deeper when you're ready.

0
Free

Foundation

Understand where you are before deciding where to go.

1 session · ~30 min

FreeNo card required
  • Honest assessment of your current position
  • Business and client reality check
  • Gaps in how you show up online
  • Foundation summary and next steps
1
Most popular

Brand Foundation

Identity and story. Who you are, who you serve, and the narrative clients will repeat.

4 sessions · ~3 hrs

$149CAD, one-time
  • Your brand archetype, named and defined
  • Client positioning: who you help and how
  • Voice and tone guide so every piece of copy sounds like you
  • Client transformation story, ready for proposals and bios
  • Credibility narrative: the path that makes you the right guide
  • Offering clarity: one sentence that says what you do

Agency equivalent: $5,000 to $9,000

Or bundle for C$299 and save

2

Brand Strategy

Turn your brand into a system clients can find and trust.

4 sessions · ~2.5 hrs

$199CAD, one-time
  • Visual direction: mood, aesthetic, creative brief
  • Content strategy built around your practice, not the algorithm
  • Ideal client profile: who needs you most and how they buy
  • Market positioning: the gap your competitors are missing
  • AI-generated visual direction prompts

Agency equivalent: $5,000 to $10,000

3
BUNDLE BONUS

Strategy Call

Your documents. A real conversation. What to do next.

1 call · 45 min

Includedwith full bundle
  • 45-min video call with a Catmo Media strategist
  • Based on your completed brand documents
  • Answers to questions your documents raised
  • Practical next steps you can act on that week

Included when you purchase the complete bundle below.

BEST VALUE

Complete Bundle

Both paid phases plus a 45-min strategy call with a Catmo strategist. The complete picture from identity to market positioning.

  • Identity
  • Story
  • Strategy
  • AI visuals
  • PDF exports
  • Strategy call
$299CAD

Agency equivalent: $10,000 to $20,000 for the same deliverables.

What you walk away with

Not vague advice. Actual documents you can use today. Hand them to a designer, drop them into your website copy, or share with a marketing partner.

Brand Archetype Profile

Your core personality defined. The emotional foundation that guides everything from your website copy to your pricing.

Voice and Tone Guide

How you sound in writing. Tone, vocabulary, do's and don'ts. No more guessing if your copy sounds like you.

Brand Story and Positioning

Your client transformation story, credibility narrative, and offering statement. Ready for proposals, bios, and your website.

Visual Direction Brief

Mood, colours, typography, photography style. A creative brief you can hand directly to a designer.

Content Strategy

What to post, when, and why. Content pillars tied to your brand so every post has purpose.

Client Profile and Positioning

Who your ideal clients are, where they are, and what makes you different from every other consultant in your space.

How it works

1

Co-create with FOUNDRY

No forms. No templates. FOUNDRY opens each session with a hypothesis based on what it already knows. It names your archetype, drafts your positioning, and proposes options. You refine. It does not wait for you to fill in blanks.

2

Get your strategy

After each phase, FOUNDRY generates a professional document with your brand strategy. Not generic advice. Your archetype, your voice, your story, built from what you said.

3

Use it everywhere

Your brand documents work across everything. Website copy, LinkedIn profile, proposals, speaking bios, content calendars. One source of truth for how you show up.

The honest comparison

 Winging itAgencyFOUNDRY
Brand archetype
Voice and tone guide
Brand story and pitch
Visual identity direction
Content strategy
Ideal client profile
Market positioning
Available 24/7~
Leads with a hypothesis, not a blank form
Done in hours, not weeks
Cost$0$5,000 to $15,000From $149

Questions you probably have

Is this just ChatGPT with a skin on it?
No. FOUNDRY is built on a structured methodology that combines Jungian archetypes, the StoryBrand framework, and positioning strategy. Each session has a specific purpose, tracks your progress, and builds on what you said before. Generic AI tools give you generic output. FOUNDRY gives you a complete brand strategy document that reflects your practice.
I'm already established. Will this still be useful?
Often the most useful for established practitioners. You have the expertise - FOUNDRY helps you articulate it. Many consultants find they can't clearly explain what makes them different. That's exactly what FOUNDRY fixes.
What do I actually get at the end?
Professional PDF documents for each phase you complete. Brand archetype profile, voice guide, client story, visual direction, content strategy, ideal client profile, and market positioning. Real deliverables you can hand to a designer, use to write your website copy, or share with a marketing partner.
How long does it take?
Foundation takes about 30 minutes. Brand Foundation is four sessions across roughly three hours - you set the pace. Brand Strategy is another four sessions at about two and a half hours. Most practitioners spread it over a few days. No six-week agency timelines.
What if I'm not happy with the results?
Contact us and we'll sort it out. The output is only as good as the input - show up and answer honestly and you'll walk away with something useful. The dashboard also lets you manually edit any result.
Do I need to buy all phases?
No. Foundation is free. Start with Brand Foundation ($149) - it covers identity, story, and positioning. Brand Strategy ($199) builds on that foundation, so you need Phase 1 before Phase 2. Or grab the complete bundle and get both phases plus the strategy call in one purchase.
What is the Strategy Call?
A 45-minute video call with a Catmo Media strategist, included when you purchase the complete bundle. We review your completed brand documents together, answer questions your PDFs raised, and give you a clear set of next steps you can act on that week.
Who handles payment?
Payments are processed securely by Stripe. They handle invoicing, tax, and currency conversion. We never see your card details.

Define yourself before the algorithm does.

Your brand exists whether you build it or not. Right now, potential clients are deciding what you stand for based on a LinkedIn summary and guesswork. FOUNDRY helps you take control.

No card required. Set aside an hour and go deep.